My dictionary defines "award" as a prize, payment, or reward. Are award miles really all that? a prize? a reward?
I receive at least one email a day from my preferred airline offering me ways to increase my award miles or earn bonus miles. I am frequently asked to participate in award incentive programs and encouraged to "invite a friend" to do the same. Yet, more often than not, I'm told there are no award seats available when I try to cash the awards in on travel. Or, I'm forced to fly halfway around the world making 5 stops for what should be a 0-1 stop destination.
It's maddening! Airlines, please honor your advertising, or rename these "advantages" to something more appropriate, like useless award miles!